Jennifer Scott is a clinical assistant professor of public relations and corporate communication within the NYU School of Professional Studies (NYU SPS) Division of Programs in Business (DPB). She earned a DPhil in political philosophy from New College, University of Oxford; and a BA (Hons) in political science and psychology from the University of KwaZulu-Natal.
Scott has more than 20 years of experience in brand building, strategic communications, applied research, and operations management. She specializes in using data-driven insights to create and strengthen corporate, product, and employer brands, craft multichannel marketing and communications campaigns, drive business innovations, and manage organizational reputation. Her honors include selection for the US DoD Joint Civilian Orientation Conference 2013, Best of Silver Anvil Award winner 2013, and US Juror, Cannes Lions 2014.
Until recently, Scott served as managing director for thought leadership at Ogilvy, where she provided counsel to organizations, corporations, and governments on how to engage audiences with authentic and relevant communications that are tuned to broader social, business, and cultural dynamics. Previously, she led the New York Office of Ogilvy Public Relations. Prior to joining Ogilvy, she was president of Edelman Intelligence.