Dr. Jeff Smith is a cognitive psychologist and Director of the Best-Self Academy at 15Five, where he activates his lifelong mission of using science to help people, teams, and organizations thrive. Jeff has an eclectic background, including leadership roles in learning and development, performance, strengths-based assessment, product, design, UX, CX, and innovation. He loves to translate qualitative research into what’s next—he has been named a Master Inventor (twice), co-invented the Aspirational Workplace Transformation Process, co-authored over 125 IP publications, and is a co-inventor on 15 issued US patents. Jeff received his PhD in Psychology with a minor in Design from North Carolina State University. Jeff's care for others transcends our species, as he is a foster dog enthusiast.