What’s nEXt - The Business Case for Caring


  • Lorna Borenstein, CEO and Founder of Grokker
  • Jason Lauritsen, Chief Content Officer, achieve Engagement

The pandemic forced many organizations to elevate the way they cared for employees--putting more emphasis on caring for the whole person. But as we start to imagine what post-pandemic work will look like, it is tempting to think that caring may not be as vital once the threat of the virus has passed. This would be a mistake and could have dire consequences for both your employees and organization.

Our guest this month is Lorna Borenstein, founder and CEO of the on-demand wellbeing engagement solution Grokker. She's also the author of a new book titled, It's Personal: The Business Case for Caring. This conversation will help you better understand the context for caring and why now is the time to take a fresh look at the employer/employee relationship. You will also learn why creating a caring environment is a vital corporate strategy -- not just because it's the right thing to do but because it's the smart thing to do.


All achieve Engagement webcasts are free and pre-approved for both HRCI and SHRM-CP credits, most are worth 1 credit hour. Live webcast attendees will be sent an email highlighting the credit codes and resources after the event. OnDemand viewers of the webcast will be able to find the credit codes and download resources at the conclusion of viewing the webcast.

Webcast Presenters
Lorna Borenstein
LORNA BORENSTEIN is CEO and Founder of Grokker, the on-demand wellbeing engagement solution for global enterprises including eBay, CVSHealth, Target, Dominos, Delta Air Lines, and GE.
Jason Lauritsen
Chief Content Officer, achieve Engagement