Building Your Brand as a Global, Remote Organization
Original Posting:
Jul 24, 2024
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Building Your Brand as a Global, Remote Organization
In today’s globalized work environment, building a cohesive and strong brand across diverse locations is crucial. This session explored practical strategies for creating an authentic and resilient brand as a remote organization.
Learn how to listen to employees, candidates, and customers through surveys, and use AI to gain insights and shape your brand vision.
Discover how Zapier developed its brand by engaging with stakeholders, iterating based on feedback, and launching a transparent jobs page to attract the right talent. Get actionable tips on project planning, fostering asynchronous collaboration, and continuously evolving your brand to reflect your organization’s values and culture.